itSMF UK and the mysterious case of the missing Asset Managers

logo of the ITSM13 conference

Something is bothering me.

When I first looked at the agenda for the 2013 itSMF UK conference in November, what stood out for me was a glaring omission: where is the IT Asset Management content?

First, let me state: It’s a really good agenda, full of really interesting speakers, and I will certainly aim to be there. I’ve been privileged to work in the the UK ITSM sector for the thick end of two decades, and many of the names on the agenda are people i feel lucky to have worked and interacted with.

If you can, you should definitely go.

However, the lack of any ITAM focus, across more than 40 presentation sessions, is strange. If we want to understand our business services, we have to have a grasp on the assets underpinning them. The nearest this agenda appears to get to that is an interesting looking session on Supplier Management – important, but only part of the picture, and again, something that doesn’t really work without a good knowledge of what we are actually buying.

It took ITIL a while to come to the realisation that an asset is relevant in more ways than being just a depreciating item on a balance sheet, but version 3 finally got there, and then some:

“Service Asset”, according to ITIL v3: Any Capability or Resource of a Service Provider. Resource (ITILv3): [Service Strategy] A generic term that includes IT Infrastructure, people, money or anything else that might help to deliver an IT Service. Resources are considered to be Assets of an Organization Capability (ITIL v3): [Service Strategy] The ability of an Organization, person, Process, Application, Configuration Item or IT Service to carry out an Activity. Capabilities are intangible Assets of an Organization.”

So… we consider our service-underpinning capabilities and resources to be our assets, but we don’t discuss managing those assets at the premier conference about managing the services? More importantly, we offer nothing to its increasingly important practitioners?

As long as ITAM is only discussed at ITAM conferences, and ITSM keeps up the habit of excluding it (this isn’t universal, mind: this presentation by Scott Shaw at Fusion 13 seems to hit the perfect message), then we risk looking disjointed and ineffective to CIOs who depend on the complete picture. To me, that’s pretty worrying.

(Footnote: I did submit a speaker proposal, but this isn’t about my proposal specifically – I’m sure lots of proposals couldn’t make the list)

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Gartner’s London summit message: Make ITAM important!

Gartner’s IT Financial, Procurement and Asset Management rolled into London last week (11th and 12th September 2013), and promptly kicked off on an ominous note: Stewart Buchanan’s opening keynote warning that certain roles in IT, including that of the IT Asset Manager, risk becoming obsolete.

As the two day event progressed, however, it became increasingly clear that Gartner’s analysts don’t see ITAM as a complete anachronism. It is important, however, that it evolves with the technology and practices around it. Asset Management needs to become a key strategic tool to the business. For those of us who have been blogging on this theme for some time, and who have witnessed the best ITAM professionals in the industry delivering huge results from this approach, it is great to hear Gartner emphasising it so strongly.

Research Director Victoria Barber stressed the power of a strong “symbiotic relationship” between the Asset Management function, and IT’s financial controllers. “Finance needs to understand how it can leverage the data from Asset; Asset Management needs to understand how to support it”.

Barber’s fellow Research Director Patricia Adams described the evolving role of the IT Asset Management team in an increasingly virtualised environment. By Monday morning, she advised, the ITAM team should ensure that it is part of the process for spinning up a virtual machine.

Moving forward, Adams continued, they need to be aware of emerging technologies and preparing for potential adoption. This needs good awareness of what is going on in the business: “You want to make sure the asset team has the skills to work with the config team, to work with the virtualisation team, to understand what those teams are doing”.

As Buchanan concluded in a later session, companies should “use ITAM to continually improve and optimise both IT operations and the business use of IT”.

To this audience, at least, Gartner’s message is an encouraging one.